A great idea perfectly summarized in a narrative sketch.
They claim it'll be running by year's end. I am skeptical, but would *love* to be wrong on this.
The caliber and scope of their themed group shows lately is nuts, and the online promotion is unparalleled: clear, high quality photos of all pieces in the show with prices and up-to-date availability directly beneath. Seems simple; no one does it.
This past spring I was lucky enough to spend a week visiting a friend who was living in Japan. I’ve slowly been working my way through the digital and physical debris that followed me home, and one item has emerged as my ‘go-to’ example when people ask about weird stuff I brought back.
A little backstory: my plan was to pick up a variety of snack / junkfood items to foist upon friends and family once I returned to the US. As such, I got into the habit of blindly picking up elaborately packaged yet reasonably priced items from the snack food aisles of any shop where I was already making a purchase.
These are the circumstances under which I purchased the item below. It is imperitive that you keep in mind that ALL I saw of this item was the external packaging:
Decent-sized box in the snack aisle, reasonably priced, with some fun engrish to top things off (It reads: “I won’t take anything except this one. Only who knows this taste can really appreciate it. Part 2″). Sold!
So once I’m home and picking through my loot, I open the box, and see this:
Somehow, even at this point I still wasn’t tipped off as to where this was heading. I was thinking: “Whoa! crazy die cut packaging with a bunch of intricate folds” (I am a huge packaging nerd). What I was not thinking was: “I bet this snack food includes nudity!”
But guess what? It did! So, what you are looking at here are two cups of a pudding-like substance of some sort, inverted and packaged to look like breasts. The hands in the illustration manage to push the whole thing up and over the edge of a new weirdness plateau.
Bulleted list of insanity:
- Intricate, unnessecarily expensive-to-produce packaging
- Snack Food
- Uniquely overt sexuality.
Here are the ‘cups’ removed from the packaging. I am still not sure exactly what sort of pudding this is, but also included are two pouches of ‘topping’ and two clear plastic spoons that look like doll shovels.
Bravo, Japan. Even after a solid week of having my mind blown several times a minute, you still managed to surprise me.
UPDATE! Since writing this it has come to my attention that this is a “thing” in that there are multiple companies offering pudding packaged in this manner, with the apparent variation being different heads attached to the Pudding. Internet documenter of all things Japan Danny Choo posted a piece detailing a similarly packaged product here in which he links to this google image search that reveals the breadth of extant variations on this packaging theme (NSFW).
Looks like someone really took care integrating the translated text into the look of the pages.
This would be my dream book. Please lace it with lots of artist commentary a la the Chip Kidd monograph!
Looks like it may even be in color! My well-worn photocopied edition is breathing a sigh of relief.
One of the best gifts left under the tree by my lovely wife Sarah this year was the Frank Lloyd Wright Fallingwater Lego Architecture Kit.
I’ve previously purchased and assembled all the other (smaller, much cheaper) kits in the architecture series, and had been very impressed both by how such iconic buildings were summarized in so few bricks, and also by the clever tricks used to subvert the trap of visual pixelization – specifically, designer Adam Reed Tucker makes extensive use of pieces like these:
…to make connections like this:
…which are halfway in between the two positions where standard brick connections would lie. This serves to double the pixel grid (and therefore, the resolution) the designer can work within. This is such a smart way to keep detail while avoiding high brick counts and cost-prohibitive kits.
While this is obviously a technique inherent in the standard brick designs – I had not seen it employed to such powerful effect before. The Empire State Building kit in particular is packed with clever connections like this. Ok, cool. Give me a second to pack up my nerd boner.
For those keeping score at home, the architecture series up to this point has featured:
- 21000 – Sears Tower (69 Bricks)
- 21001 – John Hancock Center (69 Bricks)
- 21002 – Empire State Building (77 Bricks)
- 21003 – Seattle Space Needle (69 Bricks)
- 21004 – Solomon R. Guggenheim Museum (208 Bricks, Frank Lloyd Wright Series)
- 21005 – Fallingwater (811 Bricks, Frank Lloyd Wright Series)
As the list above illustrates, the brick counts (and pricetags) have been steadily creeping up, and I had yet to rationalize to myself the benefits of laying out the cash for the Fallingwater kit – so I was super excited to receive it as a gift.
I tore into it pretty quickly, but took my time putting it together, doing a few pieces here and there whenever I walked by over the course of my time off around the holidays.
On the eve of heading back into work, I’ve finished the model, and it definitely gets my recommendation. While the expanded brick count and resolution meant that designer Tucker didn’t have to resort to half-scale brick tricks as on some of the other architecture kits – there are some really terriffic touches to this set that set it apart. Some of the things that I really liked about it:
1.) Assembling this kit really made me wake up to why people are always freaking out about the design of Fallingwater. Up until now, I’ve been operating in “OK, I GET IT! FRANK LLOYD WRIGHT! FALLING WATER! WALL CALENDAR EVERY YEAR, COOL SIGNATURE. I GET IT! ENOUGH ALREADY!” mode. Actually constructing all the asymmetric outcroppings and fitting them together to form the final design is a great experience, and this opened my eyes to yet another learning experience that legos can offer: the closer study of celebrated designs.
2.) The uncommon detail in the landscape, providing all the variance of elevation and detail of water, cobble, grass, and trees while finding the right balance between support and the hollowing of the base (Saving brick cost). It’s also interesting (to me, at least) that all of this landscape detail was achieved at smaller than ‘standard’ lego landscape scale.
3.) The point where I first realized that the building and landscape bits would slide together but be removable was pretty nice, but when I realized each of the floors of the building proper were built modularly – to slide apart and back together easily without ‘unsticking’ any bricks – was when I really appreciated the attention to detail that went into this design.
So to answer the question Sarah posed as she walked by the mess of tan bricks littering our kitchen table earlier in the week, was all that worth it? Yes! And thank you!
As an aside, this is a part of an attempt to post some bit of personal writing at least once a week in 2010. I’m going to start out by writing about things that have been piling up around me to see if I can remember how to write and then take it from there. We’ll see how it goes!
One of the insane revelations I had while writing this is that kids are reviewing lego kits (and toys in general) on youtube. For some reason, it never dawned on me that this was occurring, but I love that it is. Is that toy any good? Check youtube, and a few 12-year-olds will let you know.